Wednesday September 10, 2008 at 10:34

OF COURSE!!!

Problem solved.

So how about this: using a totally insane Sky Mall purchase to demonstrate that great inspiration can come from anywhere. We thought about what the sasquatch might have brand equity in. He’s strong, so maybe he could own a bodyguard company. He’s elusive, so maybe he could teach others to be that way too, so maybe he’s got a high-end, private witness relocation service. And wikipedia says that he smells awful, so maybe he’s promoting an extra-strength deodorant. Caitlin and Aaron explored a ton of different options with type and design.